When you have the opportunity
to work on a NEW product for
the only professional athlete in history
to be named an All-Star
in two major North American Sports,
the only thing left to do is
create something special.
I worked with Aubrey Walker,
to create a visual identity that embodied
the mid 80’s & 90’s sports prodigy
and phenom - Bo Jackson!
It was unreal to present to him.
Best part was, seeing him pick
one of my packaging designs
for final production.
CCO + Creative Director | Aubrey Walker
Design Director | Raul Vallines