Gatorade wanted a buzzworthy
experience that would showcase
their entire portfolio and
resonate with NYC influencers.
Christophe Roberts led
the bodega concept out of NYC.
I was brought in to Design Direct
the entire experience out
of Chicago for this
epic 2-day activation.
The event featured:
Nike performance consultant
Joe holder, Chicago based style
maverick Dante Beales
from Fashion Firm, and
Bronx photographer Raven B.
Creative Director | Christophe RobertsDesign Director | Raul Vallines
Designer/Illustator | Brent McCarthy
Copywriter | Reese Carpenter
We also did a second installment
at SXSW. It featured a neon,
glow-in-the-dark arcade.
