When it comes to NIke,
it all starts with the shoe.
For this guerrilla campaign,
we focused on the Air Max line.
And on the 26th of March,
when Nike celebrated
30+ years of success.
We saw the sole,
as a window of opportunity.
This is how we
envisioned this anniversary
coming to life.

Creative Director | Aubrey Walker
Design Director | Raul Vallines