After $710+ million in sales
and 1B+ impressions,
it’s still hard to believe I was a part
of the awesome creative team that
helped land the BK business.

I was specifically focused
on branding for the winning campaign. 

So what was my biggest contribution?
The YOU RULE combination marks.
A logo that’s been featured
on just about every Burger King
TV Ad since they became
agency of record for BarkleyOKRP
in the City of Chicago.

Gatorade wanted a buzzworthy
experience that would showcase
their entire portfolio and
resonate with NYC influencers.

Christophe Roberts led
the bodega concept out of NYC.
I was brought in to Design Direct
the entire experience out
of Chicago for this
epic 2-day activation.

The event featured:
Nike performance consultant
Joe holder, Chicago based style
maverick Dante Beales
from Fashion Firm, and
Bronx photographer Raven B.

We also did a second installment
at SXSW. It featured a neon,
glow-in-the-dark arcade.

Here are some logo marks 
we’ve created since the mid 90’s.
For the numerous brands,
clients & projects
we’ve had the privilege
of working on.

This was a Guerrilla
Ad Campaign Aubrey Walker and
I worked on together.
We had lots of fun creating
this graphic exploration. 
Combining different iconography
to communicate phrases. 
Test your Sports IQ. 
Try to decipher the sports messages 
in the layouts we created below.